A friend of mine who used to work at Gartner invited me to attend an event hosted by the Colorado Chapter of Society for Information Management. At first I was a bit hesitant to accept the invitation because I was not familiar with SIM Colorado and I was afraid it might just be another sales "networking" event. After doing a little research, however, I discovered that there are SIM chapters around the world that consist of information technology experts, including CIO’s, CTO’s and emerging IT leaders. Their mission is to help develop the next generation of effective IT leaders by establishing a forum to bring together IT professionals from across industries.

Suffice to say, my friend convinced me to attend the event and I found it to be very valuable and enjoyable. However, when the key note speaker announced what the "ice breaker" activity was going to be to kick off the evening, several of us looked at each other in shock and considered sneaking out the back door. You’ve heard of "Speed Dating"… well we were asked to introduce ourselves to 6 different individuals and spend only 2 minutes clearly describing who we were and what we do for our companies! They called it "Speed Networking"!

After all the groaning and moaning around the room subsided, we began the terrifying activity of talking (and intently listening) to one another… and I’m happy to say everybody survived the ordeal. What this forced each of us to do was to convey who we are and what we do as IT leaders in words that are not laced with techno-jargon, but are easy to understand by anyone. By the 6th person, most of us felt pretty good about how we could summarize what we do in a way that was both concise and interesting… what many refer to as your elevator pitch. Here is what mine ended up sounding like:

"At Telizent Communications, we help companies proactively monitor and maintain their business telephone systems. Just like regular medical checkups help prevent heart attacks, our proactive health checks help prevent telephone systems from having major outages by alerting us of symptoms before major problems occur. Telizent can always revive a downed phone system after the fact, but consider the impact that an outage can have on your company financially as a result of lost sales, or on your reputation due to poor customer service, or even on your employee safety due to them being unreachable on the phone. As CTO, my role is to architect and manage our proactive monitoring and maintenance SaaS toolset that we call Monitor+.  It is designed to prevent telephone system outages."

I had the privilege of meeting IT leaders from Microsoft, Frontier Airlines, Great West Life and many other prominent companies and state agencies in Colorado, and the "elevator pitch" that I had finally come up with above actually made the conversations with each of them even more valuable. So how about your elevator pitch? Are you ready as an IT Leader to convey what your company does in a way that most anyone could understand? I’m not sure I did a great job with my pitch above, but I can tell you that it has helped reduce my fumbling for words to describe what we do at Telizent Communications.

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